Marketing encompasses a broad range of activities and is much more than selling. While we certainly agree that nothing happens in a business until someone sells something, the activity of selling is just one aspect of marketing. Every contact that anyone has with your business is really a part of your marketing effort. This includes how you answer the phone, the way you deliver services, and how you collect payment. At AmericaSmiles, we specifically focus on helping our labs improve their marketing communications and deliver added value benefits to their customers. We call this an integrated marketing campaign.
A central component of our program is the AmericaSmiles Patient Referral Network for dentists. You can offer your dentists an exclusive benefit for AmericaSmiles Network dental labs! Only you can offer your customers access to the thousands of new patients who use our patient referral network every week to find a new dentist.
The AmericaSmiles Marketing Advantage includes:
Graphic Design Services — Logo development, business cards, sales literature, postcards, brochures
Direct Mail Campaigns — Reach new and existing clients with postcards, personalized letters, and fax/email/phone blasts
AMS Direct Connect — Want to meet with potential new clients? AMS Direct Sales team will schedule appointments on your behalf for you to meet with the doctor or office manager.
Website Design/Hosting — The ability to develop and host your own website has never been easier, or less expensive. All members of the AmericaSmiles Network recieve a free website and free hosting.
Dental Lab Profile — AmericaSmiles Network members receive a full-profile listing on the only major Dental Lab Directory available on-line. With a full-profile listing, Dentists looking for a new lab will easily find you, learn about your capabilities, and be able to contact you directly. Add your logo, profile shot, and other images to enhance your listing, plus you can add references, educational details, and even highlight the digital technology capabilities of your dental lab – all for free to our members.
Social Media Management — AmericaSmiles marketing team posts regularly to Facebook and Twitter. You can re-post, like, share, or re-tweet these messages. In addition, we can create a customized program of messaging and issue social media messages that can create mind-share and heart-share over time, plus build website traffic and increase your business.